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2023 Prius

Yes, this is a Prius.  This all-new 2023 Prius will change everything you thought you knew about the Toyota Prius.

The world's original production hybrid car has been completely re-imagined with improved driving performance and a modern design making the 5th Generation Prius, the best Prius ever!

Designed to turn heads, the all-new Prius' sleek, low stance merges style with aerodynamic efficiency making it fun to drive, without sacrificing fuel economy.

The interior has been re-designed with high-tech controls and gauges and soft-touch materials like standard Softex Seats and Softex wrapped steering wheel.

Featuring the new Toyota Multimedia System including standard wireless Apple CarPlay and Android Auto, a suite of Connected Services like Remote Connect, Safety Connect, Service Connect and available Drive Connect will help you stay safe, informed and connected on your drive.  And new, available Digital Key, allows you to use your smartphone as your key fob.

The 5th Generation Prius has been majorly upgraded to deliver enhanced acceleration with 196hp and a 0-100 km/h time of 7.2 seconds.  Pair that with the standard Electronic On-Demand AWD system to ensure driving stability when starting off in any condition and you've got an exciting car to drive while still delivering an amazing 4.8L/100km combined fuel efficiency rating.

Located under the rear 60/40 split-fold seat, the newly developed lithium-ion battery offers a 15% increase in output over the previous generation hybrid battery to reduce size and weight.

The all-new 2023 Prius starts at $39,680 plus freight, delivery and fees and is available in two model trims and seven colour options.  To get more information, or request an order, please contact our Sales Team.

Phone: (519) 235-2353


Hybrid Facts

Toyota has sold over 20 Million electrified vehicles worldwide!

Prius' self-charging hybrid never needs to be plugged in and re-charges on the go using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery.

Toyota's high-performance battery is designed to last.  Over 98% of the Toyota and Lexus hybrid electric vehicles (HEVs) sold in Canada since 2001 have never had this original battery replaced.

Even though Toyota hybrid require no extra maintenance and follow the same service schedule as conventionally powered vehicles, have peace of mind that all Hybrid components are backed by an 8-year or 160,000km warranty, and a 10-year or 240,000km warranty on the hybrid battery.


For more information, please contact the Sales Team by phone at (519) 235-2353, email, or fill out the contact form below!

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