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2021 RAV4 Prime


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2021 RAV4 Prime

The best-selling non pickup model line for 2019 in Canada is getting another boost.  The 5th generation RAV4 was completely re-designed for 2019 and included a new Hybrid XSE model.  For 2021, Toyota is adding a plug-in hybrid electric vehicle to the RAV4 lineup that will not only be the most fuel efficient RAV4 ever, but also the most powerful and quickest RAV4 ever and we can't wait!

The new PHEV RAV4 will do 0-96 km/hour is 5.8 seconds, making RAV4 Prime the second fastest acceleration in the Toyota lineup.  It will come with 302 horsepower, advanced all-wheel drive, sport tuned suspension and other exclusive design features.

It can drive an estimated 60 kilometers on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market with an estimated fuel consumption of 2.6L/100.

The 2021 RAV Prime will be available in SE and XSE grades and with it's plug-in hybrid technology advancing, Toyota believes such vehicles are critical to an overall electrification strategy that also includes standard hybrids, battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) like the second generation Mirai.

The Toyota RAV4 Prime builds on the RAV4 Hybrid, which is currently the most powerful and most fuel-efficient model in the line and also the best-selling hybrid vehicle on the market.

With more powerful motor-generators, a newly developed high-capacity Lithium-Ion battery and a booster converter, the 2021 RAV4 Prime yields an 83 horsepower (hp) jump in total system output over the RAV4 Hybrid and has the most horsepower in its segment.  And, notably, the RAV4 Prime uses regular-grade gasoline -- just not much of it.

Sporty and Sportier

The 2021 RAV4 Prime was made for the performance-oriented driver and comes in the sporty SE and XSE grades. The SE grade is new for the RAV4 Prime, and the XSE is currently exclusive to the RAV4 Hybrid. The SE includes 18-inch painted and machined alloy wheels and an exclusive front grille design and front lower spoiler. Piano black exterior accents and a painted grille/diffuser complete the sporty look.

The SE comes with standard equipment like heated front seats, 8-way power driver’s seat with lumbar adjustment, 7-inch Multi-Information Display, Blind Spot Monitor, Audio with 8-inch touch-screen and a leather heated steering wheel and shift knob with red stitching.

As on the current RAV4 Hybrid XSE, the Prime version of this grade stands apart with a two-tone exterior paint pairing a black roof with select colours, including the gorgeous new Supersonic Red. Exclusive 19-inch alloy wheels, the largest ever offered on a hybrid RAV4, have a unique two-tone design. Vertical LED accent lights give the XSE a distinct look, while the optional Adaptive Front Lighting System (AFS) with headlamp auto-leveling partially aims the beams into turns as the driver steers.

Inside, XSE steps up the equipment with unique SofTex synthetic leather seat surfaces, wireless smartphone charging, ambient lighting, auto-dimming rearview mirror with integrated garage door opener and the largest multimedia screen in any RAV4. The XSE also includes power moonroof, heated rear seats, windshield wiper de-icer, and rain-sensing windshield wipers.

An available Premium Package pushes the RAV4 Prime XSE further with paddle shifters, perforated and ventilated SofTex front seats, RAV4’s first head-up display, panoramic moonroof, digital rear-view mirror, memory driver’s seat, 4-way power passenger seat, 5-door SmartKey system, kick-type power rear liftgate, Bird’s Eye View Monitor and more.  The XSE Premium Package also adds Rear Cross Traffic Braking (RCTB) and Front and Rear Parking Assist with Automated Braking (PA w/AB) ontop of the already standard Toyota Safety Sense (TSS 2.0).

The RAV4 Prime’s interior space isn’t compromised by the larger Lithium-Ion battery, as it is mounted under the floor and that position also gives the RAV4 Prime a lower center of gravity and enhanced driving stability.

Electrified Traction

The RAV4 Prime employs the same version of Electronic On-Demand All-Wheel Drive (AWD) as the RAV4 Hybrid. In both models, a separate rear-mounted electric motor powers the rear wheels when needed, including proactively on acceleration startup and also in reduced-traction conditions.

The AWD system also reduces understeer during cornering for enhanced steering stability. Off-pavement, AWD enhances hill-climbing performance. A driver-selectable Trail mode makes it possible to get unstuck by braking a spinning wheel and sending torque to the grounding wheel.

With available paddle shifters, the driver can “downshift” to increase the regenerative braking in steps, which fosters greater control when driving in hilly areas, for example.

All Toyota RAV4 models come equipped with standard Toyota Safety Sense (TSS 2.0), which groups a long roster of active-safety technologies and capabilities:

  • Pre-Collision System with Pedestrian Detection (PCS w/PD)
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Lane Departure Alert with Steering Assist (LDA w/SA)
  • Automatic High Beam (AHB)
  • Lane Tracing Assist (LTA)


To build upon Toyota's 20+ years of hybrid vehicle leadership, starting with the 2020 model year, every Toyota Hybrid Battery Warranty is being increased from 8 years or 160,000 kilometres to 10 years from original date of first use, or 240,000T kilometres, whichever comes first.

The 2021 RAV4 Prime will be avilable in Ontario in 2021.

Please contact our Sales Team to inquire further or sign up for updates.